In my category romance (with Claire and Helmut, who made their debut on this blog), I have an early scene in the boardroom where Helmut is trying, unsuccessfully, to defend a series of presentation slides to Claire, who's his boss. His very sexy boss. One he'd met earlier that morning and had attempted to hit on, before he realized she was the new CEO.
One of the critique comments I heard on this scene is that the readers wanted Helmut to come out of the scene having "won" or at least "tied" with Claire. While I agree that the scene could use some tweaking, upping of the sexual tension in the subtext of the dialogue, I'm not so sure that Helmut gets to "win" a contest of wits at this point in the story. (Don't worry, he does very well in the next few scenes...can't keep a good man "down" ;).
I have scientific evidence to backup my portrayal of Helmut and Claire. Check out the article from the Telegraph int he UK, detailing a study that found that Men lose their minds speaking to pretty women. And thanks to my hubby who kindly passed on the link to me (though I have no idea where he got it...)